Marketing is key to the success of any business, and yours should be no different. Like other businesses, implementing a clever marketing strategy can get you a flood of new customers walking in through your front doors.
In today’s video, we will discuss 5 of those Clever Marketing Ideas for aesthetic clinics to rapidly grow your business or brand.
While comprehensive marketing plans do take their time, there are many things you can do to get started as of right now.
Try and implement these techniques this week, and start seeing results as early as the next!
Today, I will discuss 5 Smart & Clever Marketing Ideas to rapidly grow your Business & brand.
Hey Listen, I understand, marketing your business can be difficult, especially when your attention is dispersed in many different directions. Between finding new customers and catering to your established clientele, marketing can fall low on your list of priorities. However, marketing plays the most crucial part for your business. While creating and implementing a comprehensive marketing plan does take its time, there are many things you can get started on today.
I am going to discuss a list of the 5 most clever & smart marketing ideas that your competitors aren’t thinking. These ideas can help you quickly amp up your business marketing. They will also help you in attracting a steady flow of new clientele.
Local awareness is the key here. This strategy works best for any business with a physical location. Running a simple brand awareness campaign on Facebook and Instagram will get your service in front of the local demographics. Local awareness ads are a great way to reach out to your audience and it is as simple as a click of a button.
However, be specific about your targeting geographic. You do not want to target those who are outside of the 20 miles radius. Unless, you are offering something extraordinary that your competitors aren’t offering or you are the only business in the entire city.
Local awareness creates an opportunity to engage with current and potential customers over social media.
Here are some tips:
Make sure that all your information on your social media profile is filled out completely and accurately. Add high-quality photos, client’s testimonials, etc. The more relevant content you post, the better the outcome will be. The goal here is to be in front of the customers or prospects’ eyes at all times.
Let’s be honest here, in today’s day and age, your potential customers will research you and your company before they walk into your business. Bottom line, reviews could either make you or break you. Did you know, 88% of consumers trust reviews as much as personal recommendations. Therefore, you should encourage your customers to go onto your Google place listings or social media pages, and review your business after they buy from you. In return, make sure to respond to the reviews, whether they are good or bad. It is another way to engage with your clients and get their honest feedback.
Here is another tip: Make sure your entire team should regularly look over your website or social media page & ask these questions: Is the content up-to-date? Will your website appeal to the customers? Is it easy to navigate and most important does it have a clear call to action?
Remember: They are researching you before they walk in, so the friendlier you can make your image, the more success you will have.
There is absolutely no doubt about it, YouTube & other video marketing platforms have completely changed the way we do certain tasks and has changed the way we use the internet. What is most surprising, business owners underestimate the power of video marketing
If you talk to any marketing agencies, their #1 recommendation will be video marketing. Video campaigns are nothing but huge hits and huge returns on investment. Videos are not only more engaging than good old boring plain text, but they can also be used as a huge social proof.
Especially, videos with real people from the business can help develop a personal connection with your potential clients, which can lead to trust, recommendations, and more customers.
Videos take just a few hours to shoot and can make a drastic improvement to your brand. Promoting videos via YouTube, Facebook, Twitter, Instagram is easy, and promoting videos within your social media channels can do wonders for your business in terms of exposure and improved bottom line.
Here are some of the tips for shooting the videos: You can have a “meet the team” video, clients’ testimonials, Q & As, and/or a product demonstration video. The ideas are unlimited. You can promote all the videos to the surrounding community by using social media.
FYI: Video marketing is much cheaper than any other form of online marketing.
It is important to focus on new and potential buyers. Nonetheless, do not neglect your existing, loyal customers. Remember, your current customers are the ones who will refer you to their friends and family. So nurture those relationships. Email marketing is a great way to communicate with your customers on various different topics. These topics can include new products or services you are offering, reminders, or upcoming events.
Another great idea is that you can send personalized birthday greetings. They will absolutely love it. This is a great way to show your customers how much you value them.
If you are anxious about a flood of new customers, leave everything aside and invest your money into Google Adwords. In other words, invest in PPC marketing. Marketing platforms such as Google Adword allows you to target potential customers who are looking to buy your product in your area. PPC marketing is the most effective way to accurately target the right audience that you need. The best thing about PPC marketing is, it’s measurable and trackable. You can see high level of performance details including impressions, clicks, and conversions. There’s no mystery to your campaign performance. Stats are readily available and show how your campaigns are performing and what kind of traffic and results they are driving for your budget.
Even if you’re a decade behind your competitors, you can get up and running quickly with a little bit of optimization & knowledge.
My friends:
You can implement all those techniques this week & start seeing results as early as next week. Isn’t that amazing? Let me repeat those to you one more time
Here is the Bottom line, if you want to see great results for your business, you need new customers walking through your front doors & there is no better way to reach out to clients then implement those clever techniques.
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